What is Coaching?

The International Coach Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole. Standing on this foundation, the coach's responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve

  • Encourage client self-discovery

  • Elicit client-generated solutions and strategies

  • Hold the client responsible and accountable

This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.

We specialize in individual client-based and company coaching as well as consulting in the following areas:

  • Business

  • Business Start-up

  • Career

  • Creative Arts

  • Creativity

  • Educational/Academic

  • Entrepreneurial

  • Event Production

  • Executive

  • Getting-Organized

  • Goal Focused

  • Grief-Bereavement

  • Leadership

  • Life

  • Management

  • Public Speaking

  • Publishing

  • Relationship

  • Research

  • Resilience

  • Social-Emotional Literacy

  • Solution-Focused

  • Team Building

  • Time Management

  • Transitions

  • Work-life Balance

  • Wellness

  • Writing

Coaching with Dr. Darius Ajai Frasure, Ed.D., MFA, MA, M.Ed., EBC, PCC

Coaching for Leaders Who Carry Much

I help leaders and teams cultivate clarity, wellness, and sustainability in the midst of complexity. Whether navigating professional transitions, identity reconstruction, or executive burnout, I support my clients in designing lives and systems where presence, peace, and purpose are not luxuries—they are non-negotiables.

My Coaching Philosophy

I envision a world where people are fully present—with themselves, with others, and with their sacred calling. In this world, love, joy, and justice are not accidental—they are cultivated.

My approach is a blend of:

  • Evidence-based practice, informed by coaching science and psychology

  • Somatic and narrative inquiry, grounded in lived experience and embodiment

  • Spiritual and creative insight, drawing from theology, poetics, and soul work

I help my clients:

  • Reconnect to their core values and vision

  • Reframe limitations as invitations to grow

  • Design rhythms of reflection, rest, and responsibility

  • Lead with integrity, clarity, and emotional intelligence

About Dr. Frasure

Dr. Darius Ajai Frasure is a professor, poet, executive coach, and mental health coach with over 15 years of experience empowering leaders, creatives, and organizations to thrive. He holds a Doctorate in Leadership for Change from Fielding Graduate University, with a concentration in Somatics, Phenomenology, and Communicative Leadership.

He has facilitated over 1,000 coaching sessions across diverse platforms, including Lyra Health, BetterUp, GrowthSpace, and Making Stuff Better Ltd.

Dr. Frasure is an ICF-credentialed Professional Certified Coach (PCC) and holds the Evidence-Based Coaching Certificate from Fielding Graduate University. He also serves as Chief Operator of Assure Press Publishing & Consulting, where he mentors thought leaders and change agents through publication and transformation.

Academic & Creative Credentials

  • Ed.D. and M.Ed., Leadership for Change – Fielding Graduate University

  • M.F.A., Creative Writing – National University

  • M.A. – Luther Rice Seminary

  • B.S., English – Paul Quinn College

  • Management Supervisor Certificate, Dallas College

  • ICF PCC & Evidence-Based Coach Certification

  • Multilingual abilities: English (native), Spanish (limited), Portuguese & French (elementary)

A widely published poet and performer, Dr. Frasure is the author of stained glass medusa and of stone and rope, and the spoken word album Spoken Pieces. His creative work has appeared in national journals and on community stages, blending art and advocacy to reclaim narratives and reimagine justice.

Signature Coaching Programs

Explore packages designed for your pace and purpose:

  • Compass Coaching (3-Month Alignment) – Ideal for founders, creatives, and executives ready to reset and refocus

  • Maintenance Package (3 Months) – Intensive support including 12 sessions, and quarterly progress assessments

  • Community Package (6 Months) – Community-building focus, ideal for team coaching and Leaders

  • Premier Package (9 Months) – Long-range goal execution, deep transformation, and full ecosystem support

Special discounts available for BIPOC, educators, clergy, and public servants.
Additional offerings include: Strengths assessments, coaching reports, and retreats.

Let Us Begin

You are not behind. You are on the brink.

→ Schedule a Discovery Call or Coaching Session

Let us build a sustainable rhythm.
Let us walk forward, fully present.
Let us lead whole and well.

“True sight is not in sight, but insight.”

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#assurepress