Dr. Darius Ajai Frasure, EdD, MFA, PCC
Dr. Darius Frasure
Mental Health, Leadership and Executive Coach
Executive Leadership, Mental Health Coaching & Consulting
Helping leaders navigate complexity without losing themselves in the process.
Dr. Darius Ajai Frasure, EdD, MFA, PCC, partners with executives, managers, professionals, educators, and organizations seeking greater clarity, healthier ways of operating, stronger leadership, and sustainable performance.
A Professional Certified Coach through the International Coaching Federation and specialist in evidence-based coaching, Darius has facilitated more than 1,000 coaching sessions with clients across higher education, healthcare, technology, government, nonprofit, philanthropic, and mission-driven environments.
His coaching sits at the intersection of leadership effectiveness and human well-being. He works with clients navigating executive presence, workplace stress, burnout, career transitions, communication challenges, competing responsibilities, identity, organizational change, role clarity, boundaries, and questions of purpose and legacy.
Darius integrates evidence-based coaching, reflective inquiry, narrative identity, emotional literacy, strengths-based development, and somatic awareness. Clients are invited not simply to solve the immediate problem, but to examine the patterns, assumptions, relationships, and internal narratives shaping how they respond to it.
His mental health coaching emphasizes practical strategies for managing stress, strengthening coping capacity, increasing emotional awareness, establishing sustainable boundaries, and functioning more intentionally amid demanding circumstances.
His executive and leadership work similarly moves beyond surface-level performance strategies. Darius helps leaders understand how identity, organizational culture, relationships, power, communication, and personal values influence their leadership. He brings particular strength to culturally complex environments and to leaders seeking to deepen inclusive decision-making, psychological safety, and values-aligned leadership.
Through Assure Press Publishing & Consulting, Darius also partners with organizations on leadership development, organizational communication, education, facilitation, and human-centered change initiatives.
The goal is not simply greater productivity. It is developing the clarity, capacity, and sustainable presence necessary to lead effectively without becoming disconnected from yourself in the process.
Ideal clients include
Senior and emerging leaders, educators, healthcare professionals, organizational leaders, high-achieving professionals, and teams navigating significant responsibility, change, transition, or complexity.
ICF Professional Certified Coach | Ed.D. in Leadership for Change | Evidence-Based Coaching | 1,000+ Coaching Sessions | 20+ Years of Professional Experience
Exploratory Intro Call
Book Your Exploratory Consultation
Start your journey toward clarity with a focused, one-on-one exploratory call. This 30-minute session is designed to help you clarify your goals, understand how our services can support you, and ask any questions you might have about the process.
During Your Consultation, You Will:
Discuss your unique needs, challenges, and objectives.
Receive tailored insights and guidance to help you move forward.
Learn about the tools, strategies, and support we offer to achieve your goals.
A small investment demonstrates your commitment to making positive changes and allows us to prepare for our partnership together fully. If you decide to continue, this fee will be credited toward your first session.
Book Now to take the first step! We look forward to helping you explore your path forward.
“Darius’ coaching style allowed me to gain clarity in my business model and develop strategies that align with my goals. His ability to hold the space, create a-ha moments and move me forward are just a few of his many strengths. I was able to move my business forward. I built my website, developed 4 courses, and began my blog. This was accomplished with the guidance of Darius as my coach.”
“Darius has a very thoughtful coaching style that focuses on motivation and energy to help clients determine priorities and work towards goals.”
“As coordinator for our ICF North Texas chapter’s pro bono coaching effort this past summer, I found Darius Frasure an engaged, pro-active partner in making the initiative a success. He enthusiastically agreed to team with a more-experienced group coach in providing a group coaching experience for eight North Texas Food Bank directors. He and his partner - one of five pairs of group coaches - created and led sessions for their peer-level group. The group sessions complemented the one-on-one coaching offered to 35 NTFB leaders as part of our chapter’s pro bono program. NTFB was blown away by the impact of coaching in assisting their leaders - from the C suite to front-line managers - to rise to the COVID-19 challenges the food bank was dealing with. I’m grateful for Mr. Frasure’s adaptability and engagement, and his good relationship with his partner coach and with the chapter.”
“Darius is an absolute pleasure to work with. He has a calming presence and a way of asking questions that helped me identify what my issue really was and helped hold space and guide me to finding my own solutions to work through what my best next moves were. I highly recommend working with Darius and am grateful to have been coached by him.”
“My work with Darius has been tremendously helpful! His approach allows for internal reflection and provides a pathway to becoming the best version of yourself. I have had several life-changing epiphanies with Darius’ insights and practical approaches that help create healthy habits. If you are looking for a coach that helps you become more self-aware, gain greater balance, and develop new capabilities- Darius is the coach you are looking for! He is well informed and always coaches from a place of kindness and compassion. I am grateful for the investment of having Darius as my coach.”